If search engines literally can’t find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes. Search engine optimization uses how search works to optimize a site for organic search results. If you’re curious to learn more about Google and its impact on SEO, check out our timeline of Google algorithm updates. It’s natural to add links to old blog posts in your new blog posts, but you should also go back into old blog posts and add in links to new posts.
Using a good backlink checker such as Link Explorer, you can easily find what sites on the internet, if any, have already linked to your site. Your primary goal in creating content that attracts SEO traffic is to satisfy the user. The best way to do this is to make sure they don’t want to go back to Google and click on another result.
Chapter 5: Technical SEO basics
If you’re based in Atlanta, Georgia, and you sell logos—if this phrase brings your website up in a search, then you’re going to be in with a chance of winning some business. There’s a lot of competition for that phrase, and it’s not particularly useful for your business, either. There are no buying signals in the phrase – so many people will use this phrase to learn about logo design or to examine other aspects of logo design work. To boost your website’s SEO, use keywords in headings, titles, and meta descriptions.
The key is to add internal links where they make sense to your high-priority pages. That way, Google and alternate search engines can see that my page covers my topic in-depth. So in addition to using that term a handful of times on my page (more on that next), I also added a few related SEO Anomaly keywords to the page.
What is an example of SEO?
The most natural link building technique is to create a unique and valuable piece of content – a so-called linkable asset – that will attract backlinks. I would say that’s one of the shortest routes to penalization, or at least it invites Google to be suspicious about unnatural link building. Being too narrow and obvious about artificial connections will lead to a good drop in rankings resulting in traffic loss. In the 6th chapter of our SEO guide for beginners, we will discuss backlinks – one of the most important aspects of search engine optimization. Many people think that content length is one of the ranking factors. There’s a well-known study by Backlinko that shows that posts with about 2,000 words ranked better in Google.
Duplicate Content
- When someone searches for those keywords, the ads appear at the top of the results page and if clicked on the advertisers pay-per-click.
- Boost your website performance with this free 3-part starter pack.
- According to statistics, most businesses benefit from local searches.
- This term describes how prominent a particular domain is in the search engine results.
- A great place to start is a keyword research tool where you can look specifically for “question” keywords.
- However, avoid falling into the trap of simply repeating the advice other blog posts already stated.
You should now have a great foundation to build on and an idea of what you can do about SEO today. If you want to dive deeper, we have much more to explore, starting with Chapter 1 (SEO what is it, and why is it important?). These types of links are often ignored, and can even get you penalized. In general, the easier a link is for anyone to get, the less likely Google is to value it.
And this text content helped search engines understand what my infographic was all about. But I also noticed that these posts gave out search engine optimization tips for voice search… without any data or research to back them up. To achieve a top position in search rankings, your content must stand out as one of the best ten resources on your topic. There are 10 organic results on the first page of each search result, and that’s where you want to be.
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