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SEO Basics: Beginner’s Guide to SEO Success

Backlinks from reputable places can be hard to get on your own, yet we have the processes ready to get you the links you need in your industry. You can’t rank high on Google without a strong on-page SEO strategy. From picking the right keywords, to adding strong content to target them, you need to have this first before you expect to rank anywhere at all. Our SEO solutions are built to drive results that help your bottom line, not just your website traffic.

search engine optimization

Determine what content you can create and how you can promote it

search engine optimization

Together, these elements make up what Google considers important when it comes to loading times. Some of the easiest ways to ensure that your site loads quickly include not overloading it with media or features, optimizing image sizes and sticking to one or two fonts throughout. These will make your site look cleaner and feel more professional, as well as keep your loading time down. If you’re unsure what the best route is for various optimizations, consider trying one option and storing the others in a list for potential future use. Take note that SEO success takes time, so be sure to be patient. Both on-page and off-page SEO are essential in driving traffic to your site and in ultimately signaling to Google that your site is a significant player on the internet.

search engine optimization

If you click on one of the pages, you can see all of the keywords that page already ranks for. As you can see, I also added lots of high-quality content underneath my infographic. Google’s Hummingbird update allows Google to go beyond simple keywords. A while ago I noticed that lots of SEO blogs were talking about voice search. In fact, BuzzSumo found that publishing an industry study can bring you a ton of traffic, social media shares, and mentions in the press. And those 373 posts generate 571k+ search engine visits per month.

Focus keyword optimization

search engine optimization

We need to use a sustainable marketing approach to develop links and attract more traffic. You need to create quality and effective content to get discovered. You need to understand your audience, which includes understanding what they SEO Anomaly want. The type of things they are searching for, and what more value you can offer.

search engine optimization

Want to stay ahead of the SEO game?

  • An HTML tag that exists in the head section of each webpage, title tags provide an initial clue or context as to what the topical subject matter of the respective page is.
  • It offers valuable insights into your website’s performance, search traffic, and potential technical issues affecting your SEO.
  • When determining how high to rank a particular page on your site, Google doesn’t just look at that one page.
  • These pages help search engines understand where you operate and make it easier for potential customers to find you.

Your content strategy should be based on a proper understanding of your niche and the needs of your audience. In the past, content creators did keyword research only to find the keywords with high search volumes. Besides keyword suggestions, it calculates the difficulty of ranking for the keywords and helps you to analyze the SERP. Your first task is to come up with the seed keywords – phrases you’ll use as the stepping stone to finding more keyword ideas. For example, if you run a coffee blog, simple phrases such as “coffee beans”, “coffee machines” or “espresso” will work great. In this chapter, you will learn how to find your niche and how to find profitable keywords you can rank for.

search engine optimization

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