What Is On-Page SEO? How To Optimize A Page

This is when you excessively repeat keywords or key phrases in your content with the intention of manipulating search engine rankings. Add your target keyword to your URL so users and search engines know what kind of content they will find on the page. Most likely because it contains the information they’re looking for. Therefore it’s essential to write excellent content that corresponds with their needs.

Summary for On-Page SEO vs Technical SEO

It may be a good idea to opt for SEO outsourcing services if you want to get the desired results faster and avoid common mistakes. Depending on your team’s possibilities, you may shift only a part of your tasks or the implementation of the whole strategy to remote experts. If you’re considering this option, check out our SEO pricing guide to calculate the expenses of the most efficient services for your website. Grab your coffee and a notebook because right now, you’ll discover how to create an SEO strategy that will lead your business to success.

Meta Descriptions

• The closer your target keyword or phrase is to the start of the title, the better.
• HyperText Markup Language or HTML is the standard markup language used to structure your webpage and content.
• Use headers, short paragraphs, and bullet points to make your content easy to scan and understand.

When pages have similar content, Google can use page experience signals to rank them—but those won’t be drastic ranking changes. What you may want to do instead is to use outbound links to cite your sources. This will help to establish the legitimacy, transparency, and accuracy of your content. In other words, by citing your sources, you’ll be aligning with the E-A-T search quality guidelines. But they do appear on the SERPs (right below the title of the page), so they can impact the click-through rate (CTR).

The importance of internal linking is well established, but there can be confusion over how this looks in practice. There are also sub-headings that go from H2 to H6 tags, although using all of these on a page is not required. The hierarchy of header tags goes from H1 to H6 in descending order of importance. A similar tactic for local businesses was to create multiple pages of content for each city or region from which they wanted clients.

On the other hand, if someone searches the long-tail phrase “buy dog treats for puppies,” you know exactly what they want to find — and that they’re ready to purchase. For example, if someone searches the short-tail term “dog treats,” it’s hard to identify exactly what they want to find. Maybe they’re researching the best dog treats for small dogs, or they might want to try a dog treat recipe. Google recommends that you use URLs that immediately tell site visitors what a page is about. That’s because parts of the URL may appear in the SERPs, informing searchers which pages can be useful for them.

You can even add your products and services to the recommendation SEO Anomaly engine to increase conversions. Think of it like how Netflix personalises recommendations of shows and movies to watch. As users start clicking on the recommendations, the machine learning algorithm learns what gets the most clicks.

The folks at Reboot Online ran an experiment to see if external links helped improve rankings. This chapter will show you how to write SEO-friendly title tags and descriptions. Google might not use your meta description to understand the content on your page, but searchers use it to figure out which result to click on. Our on-page SEO checklist and tracker helps you keep track of all the little things that you need to do to optimize your content.

Well, those stock images could be hurting your SEO (or at least they might not be helping it a whole lot). In this chapter I’ll show you how to make sure that your SEO content checks all of these boxes. Semrush also offers a suite of other tools that make it the all-in-one companion for on-page SEO. This can fast-track a lot of the key aspects of on-page optimization.

Including images can help you rank in Google Images and drive more traffic. Start by writing descriptive alt text to explain your images to both search engines and users who rely on screen readers. Internal links are the links that point from one page of your website to another. Since older pages typically have higher page authority, linking new pages to older content helps search engines find and rank them.